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Make your Career in Graphic Designing

Graphic designing is one of the hottest career options in India today thatcovers all ends of a creative spectrum. It involves art, computers and problemsolving by planning, analyzing and creating visual solutions to communicationproblems. India is catching with latest technologies and is flooded with jobsfor graphic designers.

Graphic designers are supposed to find the most effective way of sendingacross the messages in print and electronic media by using various print andlayout techniques. They may develop the layout and production design formagazines, newspapers, corporate reports, journals and other publications. TheGraphic DesignerJobs also involve designing logos, producing promotional displays,packaging and marketing brochures and developing environmental graphics forproducts and businesses. They also develop material for Internet web pages,interactive media & multimedia projects and produce the credits that appearbefore & after television programs & movies.

Career in graphic designing has a huge scope today with companies becomingmedia and popularity conscious. The growing internet penetration, advertisingexpansion and continuous exposure to different kinds of media has resulted inhigh demand for graphic designers. They are considered as visual problemsolving specialists who aim to create something effective which is pleasing andattractive for the viewer. The Job profile and workenvironment may vary highly depending on the industry and company you areworking with. The remuneration in the field is quite good as the scope anddemand for graphic designers are growing with time.

A graphic designer must possess the ability to visualize the concept andhave skills in Layout, Drawing, Lettering, Typography, Photography andDiagramming. He/ she should also be familiar with writing skills and have soundtechnical and designing skills. Good communication skills in English and otherlanguage are prerequisites for new entries in the industry. Those with originalideas and creativity are the most sought after ones across all industries,professions, companies and jobs. There are many career options for graphicartists- graphic designers, design management professional, creative directors,art workers, web designers- junior & middleweight, visualisers and more.Both freshers and experienced candidates are considered these days due to thegrowing demand for graphic artists in several industries.

Jobs for graphic designers are available across creative media such as inelectronic media, packaging, film and animation, advertising agencies,marketing firms, design studios, educational institutes, printers andtypesetters, exhibits and displays, audio-visual media, publishers,manufacturers and department stores, books, book jackets and covers, newspapersand tabloids, booklets\brochures, magazines and periodicals, corporate logos,posters, stationery, billboards, folders, etc.

Any graduate can apply for graphic designer jobs for freshers though desiredqualifications include Certification in Multimedia; proficiency in AdobePhotoshop and Macromedia Flash; Image Ready, Illustrator and Corel draw.Usually, candidates with experience in Flash, Fireworks, Dreamweaver,Javascript and CSS are given preference in several companies.

Graphic designers have to work in accordance with the needs and requirementsof the clients. In fact, the first step in developing a new design is todetermine the needs of the client so as to develop the design in such a waythat it portrays the message and appeals to the customers. They need toconsider cultural, physical, cognitive and social factors for planning andexecuting designs for the target segment. They gather relevant information bymeeting with clients, performing their own research and identifying the needsof consumers. This helps them in developing corporate communication strategiesin addition to creating designs and layouts.

There are numerous jobs for graphic designers today and the scope will onlywiden in the coming years. You can even work on freelance or part-time basis asa graphic artist.

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